FENDI
The company was funded in 1925 by Edoardo and Adele Fendi, excellent craftsmen furriers in Rome. In 1946, the Fendis leave the company in the hands of the next generation, their five daughters. The Fendi sisters bring the brand to consolidate its image at international levels, thanks also to the collaboration with the then-emerging Karl Lagerfeld (1992), a young French-German designer. With Lagerfield the brand gets a new lease of life, both for furs and accessories. There is a constant search for new materials and new working of leathers and furs, which bring the company to realise its first pret-a-porter line by Gendi, making fur, up to that point a very demanding garment, easy to wear in all occasions. In 1992 Silvia Venturini Fendi (the family’s third generation) works alongside Lagerfeld as the brand’s creative director, becoming responsible for accessories and menswear. A new line is born called Fendissime, aimed at a younger market, and in 1994 Selleria is introduced, which brings back the ancient art of crafting Roman leathers with pieces characterised by hand stitches. One of the brand’s major successes is the Baguette, which very quickly becomes a true collectible piece.
SS 2013
Sales FW12/13
