The label was founded in 1952 by the Egyptian-born Parisienne designer Gaby Aghion and her partner Jaques Lenoir. They offer easy and fresh collections that at the same time are exwuisitely refined,they create soft, body conscious clothes from fine fabrics and called them “luxury prêt-a-porter”. Many of their creations became cult garments, as Paddington bags or baggy high rise trousers, created when low rise trousers were the only one present in the runways. One of the hallmarks of the label has been their hiring new, rather young talent to design the collection. In this way collaborations with designers as Karl Lagerfeld, Martine Sitbon and even Stella McCartney have given teir contribution to the rising success of the fashion house.