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A lot happened in 2001. The first iPod hit the shelves, remains of the oldest ancient human were found in Ethiopia and of course, Stella McCartney launched her eponymous label. This white organic cotton T-shirt is printed with the brand name and birth year in black across the chest Just in case you didn't have a pen handy. Featuring a round neck, short sleeves, a straight hem and a boxy fit. Choose Positively: Every piece has a story – this label ensures that the tale is one with environmental and social consciousness at its heart.
A fashion brand born in 2001 out of the collaboration between the Gucci Group and Stella McCartney, daughter of the famous Beatle Paul and renowned designer, who very quickly established herself on fashion's international stage, achieving gratifying personal successes also from the social point of view. It is not by chance that this company stood out because of the large number of women working in it and the large number of babies born in the meantime. This means that, even in a frenetic market such as fashion, a particular care for “human” working life leads to great results for the entire company.