ETRO FOR MAN - LUXURY FASHION AT ATELIERONWEB
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ETRO

The Etro brand was born in the 1980’s when art-lover Gerolamo Etro, known as Gimmo, proposed a reinterpreted version of the traditional Indian pattern Paisley on all his personal creations, from furniture to clothing such as ties, shawls, wallets and bags. The first branded store opened in Milan in 1983, followed by other exclusive stores. The brand expanded internationally and consolidated with over 40 stores world-wide. However it is towards the end of the 1980’s that with the new generation, headed by his son Kean, Etro begins to be ever more present in the world of womenswear and menswear, culminating with the birth of the first pret-a-porter line. Although Gimmo remained the undisputed head of the maison, his four children, Kean, Jacopo, Ippolito and Veronica, took the reins and gave it a modern and innovative flavour. The 2001/2002 was a big surprise for everyone, as it was all based on a new “organic” fabric and it was shown in a supermarket. But successive collections were also searching for a more direct contact with the public, which applauded them and manifested its approval, matched by that of buyers, quickly decreeing the brand’s success. One of their more innovative creations, the jacket with many inside pockets for all kinds of items, becomes a must and consolidates the brand’s success.

$ 282 - 10% = $ 253
SCARVES
$ 282 - 10% = $ 253
SCARVES
$ 1548 - 30% = $ 1084
COATS
$ 1324 - 30% = $ 926
COATS
$ 1289 - 30% = $ 902
COATS
$ 1036 - 30% = $ 725
SUITS
$ 1001 - 30% = $ 701
JACKETS
$ 1001 - 30% = $ 701
JACKETS
$ 938 - 30% = $ 656
SUITS
$ 886 - 30% = $ 620
KNITWEAR
$ 633 - 30% = $ 443
KNITWEAR
$ 581 - 30% = $ 407
KNITWEAR
$ 483 - 30% = $ 338
KNITWEAR
$ 483 - 30% = $ 338
KNITWEAR
$ 420 - 30% = $ 294
KNITWEAR
$ 339 - 30% = $ 237
KNITWEAR
$ 339 - 25% = $ 254
KNITWEAR
$ 339 - 25% = $ 254
KNITWEAR
$ 339 - 25% = $ 254
KNITWEAR
$ 339 - 25% = $ 254
KNITWEAR
$ 339 - 25% = $ 254
KNITWEAR
$ 310 - 30% = $ 217
SHIRTS
$ 310 - 30% = $ 217
SHIRTS
$ 310 - 30% = $ 217
T-SHIRTS AND POLOS
$ 310 - 30% = $ 217
T-SHIRTS AND POLOS
$ 293 - 30% = $ 205
KNITWEAR
$ 293 - 25% = $ 220
KNITWEAR
$ 293 - 25% = $ 220
KNITWEAR
$ 276 - 30% = $ 193
T-SHIRTS AND POLOS
$ 259 - 30% = $ 181
SHIRTS
$ 241 - 30% = $ 169
SHIRTS
$ 195 - 30% = $ 137
T-SHIRTS AND POLOS