An Italian brand – its name comes from joining two names: Jacob, one of the legendary Lewis' partners, and Cohen, a very common Jewish name - born out of the clever entrepreneurial spirit of Tato Bardelle and his son Nicola’s passion for denim, as the latter dreamed he could create a pair of jeans that could be worn in all occasions and that could conquer even those who never wear jeans. And, if you look at the ever-growing turnover results of this Paduan company, the target was completely achieved.