A shoe brand which is expanding internationally. Funded in 2010 by Leonello Calvani and Patrick Ithier, over this short time the brand has been able to establish itself in the world of fashion thanks to its style that can fulfil the most demanding tastes, combining trend and style. The brand's philosophy is based on two points: selective distribution and competitive price; these make it one of the major brands at global level. It has many stores worldwide; in New York, a branded megastore was opened in Soho, the area that best epitomises New York shopping, with more than 200 sq m of floor space, for the joy of shoppers. Care in furnishing details, a knowing and targeted use of interior architecture that plays with light and colour, enhancing the excellence of the materials used, make this store the feather in the brand's cap.