Clothing brand dedicated to a young refined woman. The extremely woman dresses represent a urban chic style enhancing the silhouette but never in a coarse way. The brand was born in 1998 and the first collection attracted women to whom it’s strictly dedicated : young women, curious about life, maybe a little bit snobbish, really refined who love being different and follow their instinct. Just like Elisabetta Franchi did at the beginning of her carrier, when with her partner laid the fondation for an unexpected success, by creating Betty Blue, brand owner. Her fame is getting more and more real, soon becoming a “ total living”. Creation includes also accessories, shoes, bags and even a home line.