The creations of the Frankie Morello brand meet the tastes and desires of young generations, as they feel fully represented by its casual streetwear. The brand’s catwalks are very particular, characterised by a scripted choreography, a way to say something about today’s style in a different way, sometimes provocatively. Details are what makes the difference, with high-quality fabrics, bold colours and original couplings: these are the guidelines if a fully-expanding brand. It's not a coincidence that the Frankie Morello brand was born in 1996 from two eclectic minds: a theatre actor and Alessi designer, Maurizio Modica, and Pierfranceso Gigliotti, a young designer working for various worldwide fashion companies. A bit of trivia: the brand's name Frankie is the name of a dog.