Extremely fine brand of made-in-Italy shoes, characterized by an home-made production esteemed all over the world. A modern and sophisticated woman is the one the designer is interested in. His models are ever-moving and deeply seductive women. Sergio Rossi thinks at the shoes not only as an accessorize but also as a natural extension of feminine shape: both beautiful and cozy, hypnotic in their natural beauty. Through these conceptions the designer created his advertising campaign, thanks to the great collaboration of the photographer Helmut Newton, who gives the company the finest pictures of woman’s fashion.